tOP Activities FOR YOUR sUccess
this new marketing plan combines the activities from tOP iNteRNAtiONAL Hotels, tOP city&country-
Line (tOP ccL) which represents the tOP exclusive line our marketing alliance partner vcH-Hotels
Deutschland and embrace Hotels. starting on the 01st January 2018 until 31st December 2018 the activity
plan includes a lot of activities which will be organized for the first time.
HOW DOes tHe HOteL WORK WitH tHe ActivitY PLAN
The structure of TOP INTERNATIONAL Hotels asks for certain flexibility, therefore, changes in the time schedule
might occur. In order to make the use of the marketing plan more efficiently, we suggest to concentrate on the
Addresses- or contact reports will not given out without any proof of its purposes.
sales activities are to be found on the homepagewww.topinternational.com
short summaries for various trade fairs will be given atwww.topinternational.com
under press room. Certain fairs have a co exhibitor contribution fee. Key travel trade
fairs as ITB are meant to be meeting points for hoteliers and clients. All partners are
most welcome to join in and take full advantage of our corporate stand.
This activity plan and permanent communication with the TOP/TOP CCL Head Office combined with attendance to
TOP trainings will ensure to get the most out of the partnership with TOP INTERNATIONAL Hotels & Corporate
Partners. The training dates are set depending on urgency, new hotel staff and/or individual requests by hotels.
We urge every partner to at least participate once a year in a training. Next to explanations on the fast moving
development in electronic distribution the training will assist the hotel staff in understanding the meaning of
successful handling of the TOPREZ system.