TOP Marketingplan 2009

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activities 2009
New in 2008 Exclusively for TOP City&CountryLine In cooperation with FAMILOTEL In cooperation with VCH States fixed trade fair rates
010 I 011
calender Activities/Events Location Description visit stand
20. Aug 09
26. Sep –
04. Oct 09
30. Sep –
01. Oct 09
09. – 10. Oct 09
STB fair
Advertisement series
- boulevard press -
Bimonthly TOP/TOPCCL/VCH
Hotel News
EuroBus - group tariffs
promotion
Sales-Blitz
Quarterly e-Newsletter
Telemarketing-Training
Sales-Blitz
Preparation
Marketing Plan 2010
Oberrheinmesse
Advertisement series
- boulevard press -
American Express
cardholders campaign
Hotel review winning game
Sales-Blitz
Preparation brochure
-Meetings&Incentives 2010-
Business Travel Show
Preparation brochure
-TOP CCL Guide 2010-
Tour Salon
Reisebörse
Düsseldorf
Hanover
tba
Berlin
Offenburg
Munich,
Nuremberg
Düsseldorf
Poznan
Regensburg
Conference-/seminar
organizers fair. Limited number
of co exhibitor spaces available.
Regional advertisement campaign
in boulevard press media.
Internal newsletter on the most
recent and updated activities
and partners.
Various group marketing activities
with coach media market leader
EuroBus
Sales Blitz Action VCH Hotels
News and special offers of TOP
CCL Hotels to clients.
In cooperation with VCH Hotels
Sales Blitz Action VCH Hotels
TOP/TOP CCL hotels send their
input and requests for the
planning 2010
Local end user fair
Regional advertisement campaign
in boulevard press media.
AMEX cardholder campaign con-
tinues with promotion on various
hotel on „AMEX Selects“ website
Promotion of selected TOP/TOP-
CCL Hotels in individual hotel
review mails from
Sales Blitz Action VCH Hotels
Start of collecting information
for the Brochure
Meetings&Incentives 2010-
Corporate buyers travel fair.
Start of collecting information for
the Brochure - Happy Days 2010 -
Travel trade / Local end user fair
Polen
Local end user fair
X
X
X
X
August
september
october