TOP Marketingplan 2009

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activities 2009
New in 2008 Exclusively for TOP City&CountryLine In cooperation with FAMILOTEL In cooperation with VCH States fixed trade fair rates
calender Activities/Events Location Description visit stand
16. – 17. Jun 09
20. – 28. Jun 09
31. July 09
04. – 06. Aug 09
SABRE Upsell
functionality update
STB fair
Advertisement series
- boulevard press -
Bimonthly TOP/TOPCCL/VCH
Hotel News
Kieler Woche
Consortia Selection 2010
Sales-Blitz
Roadshow Kolping
Hotels & Resorts
Press information -
„Golden autumn
at TOPCCL“ -
Hotel review winning game
Advertisement series
- boulevard press -
American Express
cardholders campaign
Corporate company
turnover requests
Distribution of corporate
company turnovers
e-newsletter
sponsoring
RDA Workshop
Sales-Blitz
Berlin
Kiel
Stuttgart,
Karlsruhe
tba
Cologne
Hamburg, Kiel
Selling higher room category
automatically through all SABRE
travel agents functionality.
Conference-/seminar
organizers fair. Limited number
of co exhibitor spaces available.
Regional advertisement campaign
in boulevard press media.
Internal newsletter on the most
recent and updated activities
and partners.
Local end user fair
Hotel selection on various
consortia participation for 2010
Sales Blitz Action VCH Hotels
Roadshow with corporate part-
ners of VCH Hotels
Introduction of special created
„Golden autumn“ Packages in
selected TOPCCL Hotels, accompa-
nied by pressinformation
Promotion of selected TOP/TOP-
CCL Hotels in individual hotel
review mails from
Regional advertisement campaign
in boulevard press media.
AMEX cardholder campaign
continues with selected individu-
al hotel marketing messages on
invoices
Turnover request of the top
companies for preparation of the
negotiations 20010
Distribution of turnover statistics
to corporate clients.
Sponsoring of e-news-
letter. Free weekend sponsoring
is mandatory for participating
hotels.
Coach- and bus organizer travel
trade fair.
Sales Blitz Action VCH Hotels
X
X
X
June
july
august