TOP Marketingplan 2009

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calender Activities/Events Location Description visit stand
november
activities 2008
New in 2008 Exclusively for TOP City&CountryLine In cooperation with FAMILOTEL In cooperation with VCH States fixed trade fair rates
012 I 013
december
18. – 22. Nov 09
27. – 29. Nov 09
Weekend voucher auction
„Die Zeit“
Advertisement series
- boulevard press -
Familie & Heim
Hotel review winning game
Kiddyworld
Touristik & Caravaning
International
Christmas mailing to com-
pany, consortia, conference
organizers.
Reisemesse
Participation request for
sponsoring winning games
EIBTM
Press information
-Christmas & New Years
Trips-
Bimonthly TOP/TOPCCL/VCH
Hotel News
Advertisement series
- boulevard press -
Stuttgart
Ulm
Leipzig
Friedrichs-
hafen
Barcelona
X
X
X
X
Sponsor a free weekend stay
for an auction and receive free
advertisement
Regional advertisement campaign
in boulevard press media.
Local end user fair
Promotion of selected TOP/TOP-
CCL Hotels in individual hotel
review mails from
Local end user fair
Local end user fair
- Thanks for the cooperation
in 2009 - calendar mailing
Local end user fair
Preparation of co operation with
selected magazines, newspapers,
etc for sponsored draws. Spon-
soring of free stays voucher of
a certain value is mandatory for
participation.
International trade fair
for conference- / seminar
organizers
-Last minute offers for Christmas
& New Years trips- promoted
through selected media
Internal newsletter on the most
recent and updated activities
and partners.
Regional advertisement campaign
in boulevard press media.