TOP Marketingplan 2009

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activities 2009
New in 2008 Exclusively for TOP City&CountryLine In cooperation with FAMILOTEL In cooperation with VCH States fixed trade fair rates
calender Activities/Events Location Description visit stand
may
008 I 009
09. – 10. May 09
20. – 24. May 09
26. – 28. May 09
05. – 07. Jun 09
05. – 14. Jun 09
Baby + Kind
HRG Travel Kick off Meeting
Hotel review winning game
Advertisement series
- boulevard press -
Hotel Information 2010
Corporate website
marketing
Evangelischer Kirchentag
Press trip Iceland
IMEX fair 09
-Group tariffs 2010-
rate request
BCD Travel Kick off Meeting
Sales-Blitz
Rate Information 2010
FamExpo
Hessentag
Quarterly e-Newsletter
Weekend voucher auction
„Die Zeit“
Press information
- Golf at TOP CCL Hotels -
Freiburg
tba
Bremen
Reykjavik
Frankfurt
tba
Essen, Bonn,
Düsseldorf,
Cologne
Winterthur
Langen-
selbold
Local end user fair
Presentation on the upcoming
RFP season for the HRG consortia
program
Promotion of selected TOP/TOP-
CCL Hotels in individual hotel
review mails from
Regional advertisement campaign
in boulevard press media.
Collection of hotel facts &
figures for 2010
Individual hotels may select a limi-
ted number of keywords/phrases
to describe their hotel.
Christian meeting for end user
Fam trip style personal presenta-
tion of Icelandic OP CCL hotels to
journalists
International trade fair for
conference- / seminar organizers
Collection of Group tariffs 2010
in the new concept of 2010 -
coach bus friendly hotels-
Presentation on the upcoming
RFP season for the BCD consortia
program
Sales Blitz Action VCH Hotels
Collection of rates for 2010
Local end user fair Switzerland
Local end user fair
News and special offers of
TOP CCL Hotels to clients.
Sponsor a free weekend stay
for an auction and receive free
advertisement
Presentation of TOP CityLine Ho-
tels with attractive Golfer promo-
tions, promoted in various media
X
X
X
X
X
X
june