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New in 2009
Special interest travel planners
Within our new established marketing partner Bruckmann media
we will offer our partner hotels participation in a number of special
interest travel planners and advisors. The product portfolio is ranging
from hiking over to culinary trips, motor bike routes, cycling, wellness
to historical paths and pilgrim travel. Participating hotels will be
published as preferred locations and/or insider tip.
Wellness / Medicare promotion
Following the very detailed and highly restricted selection criteria for
implementing a hotel in a medical wellness or prevention distribution
channel, we searched and found appropriate online partners, specialised
in marketing activities with less restricting specifications. This will offer
a vast number of wellness partner hotels to be considered in those
product lines.
ODD-R - Hotel database
In the end of the year 2008 the old hotel database ODD has been
undertaken a complete relaunch. This new tool will enable our hotels
to upload even more precise information on the individual hotel and
with this giving out very accurate information to possible guests. By
March 2009 all direct connected websites will be certified by Pegasus
using this new system.
Print media distribution
After conducting a research on a number of online catalogue
ordering websites, we will focus in 2009 on the market leaders
of those ordering systems. With doing this the distribution of our
print media, f.e. Hotel Directory and Happy Days brochure will be
made available to an enormous amount of end users. Together with
the online, interactive brochures on our website we will be highly
sophisticated and modern in media distribution.
Combined advertisements mass media
After successfully having concluded marketing campaigns and
targeted topic advertisements in high class magazines like
„Feinschmecker“ and „Savoir Vivre“, we will in 2009 round up
this success, with being present in mass print media, going out
to millions of readers and potential clients. This activity shall
be accompanied with newly established cross linked website
partnerships and co-registration emailings.