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activities 2009
002 I 003
TOP activities for your success
This new marketing plan combines the activities from
TOP INTERNATIONAL Hotels, TOP City&CountryLine (TOP CCL)
which represents the TOP exclusive line (exclusive activities
marked in Blue), FAMILOTEL (marked in Yellow) and our joint
venture partner VCH-Hotels Deutschland (marked in Orange).
Starting on the 01st January 2009 until 31st December 2009 the
activity plan includes a lot of activities which will be organized
for the first time (marked in Red).
HOW DOES THE HOTEL WORK WITH THE ACTIVITY PLAN
The structure of TOP INTERNATIONAL Hotels asks for certain flexibility,
therefore, changes in the time schedule might occur. In order to make
the use of the marketing plan more efficiently, we suggest to concent-
rate on the following points:
•
Addresses- or contact reports will not given out
without any proof of its purposes.
•
Sales activities are to be found on the homepage
www.topinternational.comor
www.topccl-hotels.comunder press room, login section.
•
Short summaries for various trade fairs will be given at
www.topinternational.comor on
www.topccl-hotels.comunder press room, login section. Certain fairs have a
co exhibitor contribution fee. Key travel trade fairs as
ITB and WTM are meant to be meeting points for
hoteliers and clients. All partners are most
welcome to join in and take full advantage of our
combined stand with Golden Tulip Hotels.
This activity plan and permanent communication with the TOP/ TOP
CCL Head Office combined with attendance to TOP trainings will
ensure to get the most out of the partnership with TOP INTERNATIO-
NAL Hotels & Corporate Partners. The training dates are set depending
on urgency, new hotel staff and/or individual requests by hotels. We
urge every partner to at least participate once a year in a training.
Next to explanations on the fast moving development in electronic
distribution the training will assist the hotel staff in understanding the
meaning of successful handling of the GOLDRES system.