TOP Marketingplan 2009

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activities 2009
New in 2008 Exclusively for TOP City&CountryLine In cooperation with FAMILOTEL In cooperation with VCH States fixed trade fair rates
calender Activities/Events Location Description visit stand
04. – 08. Feb 09
06. – 07. Feb 09
06. – 08. Feb 09
07. – 08. Feb 09
13. – 14. Feb 09
13. – 15. Feb 09
14. – 15. Feb 09
19. – 22. Feb 09
20. – 21. Feb 09
26. Feb 09
-Ready to book-
consortia mailing
- Ready to book-
company mailing
Reisen
Reisebörse Jena
Participation request for
sponsoring winning games
Ferienmesse
Babyplus
e-newsletter
sponsoring
Bimonthly TOP/TOPCCL/VCH
Hotel News
Reisebörse Bremen
Ferienmesse
Advertisement series
- boulevard press-
Reisemarkt Vogtland
American Express
cardholders campaign
BIT fair
Reisebörse
Late participation requests
for ADAC program
STB fair
Hamburg
Jena
St.Gallen
Dresden
Bremen
Basel
Plauen
Milan
Leipzig
Hamburg
Official announcement to all
consortia connected travel agen-
cies that TOP / TOP CCL Hotels are
live and bookable on the electro-
nic systems.
Official announcement to compa-
ny implants that accepted TOP /
TOP CCL Hotels are book able on
the electronic systems for negoti-
ated rates.
Local end user fair
Local end user fair
Preparation of co operation with
selected magazines, newspapers,
etc for sponsored draws. Spon-
soring of free stays voucher of
a certain value is mandatory for
participation.
Local end user fair Switzerland
Local end user fair
Sponsoring of e-news-
letter. Free weekend sponsoring
is mandatory for participating
hotels.
Internal newsletter on the most
recent and updated activities
and partners.
Local end user fair
Local end user fair Switzerland
Regional advertisement campaign
in boulevard press media.
Local end user fair
AMEX cardholder campaign starts
with „Did you enjoy your stay
at our TOP Hotel“ message on
invoices.
Travel trade professional and end
user fair in Italy
Local end user fair
Last chance to join the
ADAC summer program
Conference-/seminar organizers
fair. Limited number of co exhibi-
tor spaces available.
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X
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february